Baby Boomer or Bust

Many of you over 55 living in a beautiful Active Adult Living New Home are concerned about availability of your retirement funds and sufficient medical care to meet your needs.  As Baby Boomers cycle into Social Security and Medicare, the question arises – “Will my social security and medicare benefits be available to provide the active adult community  lifestyle I envisioned?”.  After all, we are still active adults and living life to the fullest -  we expect to receive what we were promised and what we planned for.

Governments are worried. Physicians are scarce. Retirement funds are in jeopardy. Will older adults and the up-and-coming Baby Boomers—a combined age group described as a tsunami—spell catastrophe? Or, is the large number of older and aging adults an untapped resource that will add value to the world?

Gain the broad perspective of older adults in “Active Aging Industry Outlook 2010,” the new research report prepared by the International Council on Active Aging (ICAA). The active-aging industry provides facilities and programs that are part of a prevention/wellness model focused on quality of life for people who are 50 years and older. On the eve of the first Baby Boomers turning 65 year old, ICAA searched the analysis and research results of many organizations and compiled them into a single source of credible information.

Among the seven key drivers identified in the report are key concepts for the future:

1. An aging population is a large, growing market;
2. Functional ability among “older adults” is so diverse it requires a diverse range of services; and
3. The 50+ community population envisions their future lifestyle as active and involved.

The majority of older adults, according to the findings in the report, are happier, healthier and living longer than any other generation. While the prevalence of chronic health conditions is an important issue, so is the ability of older adults to contribute to society and change the way they age. Their interest in health and lifestyle creates ample opportunity for businesses and for service providers to tap into the older adult market by understanding their needs and wants today—and in the future.

The explosion in up-scale  55 communities and affiliated businesses are examples of new home developers meeting the requirements  of a Baby Boomer active adult community lifestyle

It is time to witness how the Boomers and their parents—together the largest, richest and fastest-growing segment of the overall population—are changing the way society responds to their expectations, needs, desires and dreams.”




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